BLOOM
Bloom is a vibrant floral studio inspired by the joy and beauty of nature, creating bold, colourful arrangements designed to bring personality, energy, and a little happiness to everyday moments.
The goal was to build a brand that felt playful, expressive, and full of life, capturing Bloom’s quirky personality while celebrating the beauty and connection that flowers bring.
TOOLS
Procreate / Illustrator / Photoshop / Adobe Express
AUDIENCE
Design-conscious flower lovers looking for arrangements that feel expressive, joyful, and a little unexpected.
BRAND PERSONALITY
Playful / Energetic / Bold / Bright
SCOPE
Brand Strategy / Visual Identity / Illustration / Packaging / Print Collateral
Project overview
THE CHALLENGE
Bloom needed an identity that felt as expressive and joyful as the flowers themselves.
The challenge was creating a brand that felt bold and playful without overpowering the product, allowing the natural beauty of the arrangements to remain at the heart of the experience.
Creative direction
The visual direction for Bloom takes inspiration from colourful flower markets, playful retail spaces, bold floral patterns, and the joyful energy of a neighbourhood flower shop.
Saturated colours and oversized florals bring a sense of fun, while playful patterns and unexpected combinations give the identity its own distinct personality.
The result feels bold, expressive, and full of life, creating a brand that captures the joy of flowers while still feeling fresh, welcoming, and modern.
visual identity
The logo reflects the joy and energy at the heart of Bloom. Bold, expressive lettering gives the brand a playful and approachable feel, while organic forms bring a sense of movement and personality. Together, the details create an identity that feels vibrant, fresh, and full of life.
