Sable + Steam
Sable & Steam is a premium tea cafe inspired by slow living and botanical storytelling, offering handcrafted teas in a whimsical, refined space designed for pause and quiet connection.
The goal was to build a brand that felt warm, distinctive, and full of character, transforming a quick cup of tea into an experience worth staying for.
TOOLS
Procreate / Illustrator / Photoshop / Adobe Express
AUDIENCE
For thoughtful individuals who value slow living and intentional moments that feel comforting, quiet and a little magical.
BRAND PERSONALITY
Warm / Earthy / Curious / Thoughtful / Whimsical
SCOPE
Brand Strategy / Visual Identity / Illustration / Packaging / Menu Design / Print Collateral
Project overview
THE CHALLENGE
Create a cafe that felt elevated without feeling precious, whimsical without becoming overly themed, and warm enough to invite people to settle in and stay.
Every part of the identity needed to support that balance while creating an experience that felt distinctly Sable & Steam.
Creative direction
The visual direction for Sable & Steam takes inspiration from old tea rooms, botanical studies, handwritten menus, well-loved books, and the quiet charm of neighbourhood cafés.
Earthy tones and expressive typography create warmth, while hand-drawn details bring personality and a sense of discovery to the identity.
The result feels nostalgic without belonging to another era, balancing old-world charm with the energy of a contemporary cafe.
visual identity
The logo reflects the warmth and whimsy at the heart of Sable & Steam. Expressive lettering gives the brand a playful, handcrafted feel, while the classic serif brings balance and refinement. The ampersand ties it all together, adding a sense of movement and connection.
