DIRTY DOH
Dirty Doh is an edible cookie dough brand inspired by the childhood joy of sneaking a bite before the cookies hit the oven, offering nostalgic favourites and creative flavours with a playful twist.
The goal was to build a brand that felt bold, cheeky, and full of personality, turning a familiar childhood treat into a fun, indulgent experience made for grown-up cravings.
TOOLS
Procreate / Illustrator / Photoshop / Canva
AUDIENCE
Young adults and dessert lovers who crave indulgent treats and are drawn to bold, playful brands that don’t take themselves too seriously.
BRAND PERSONALITY
Bold / Playful / Cheeky / Raunchy
SCOPE
Brand Strategy / Visual Identity / Marketing Collateral / Event Assets
Project overview
THE CHALLENGE
Dirty Doh needed an identity that could capture the indulgence of edible cookie dough without feeling overly sweet or expected.
The challenge was creating a brand that felt bold, playful, and a little provocative while still keeping the product approachable and fun.
Creative direction
The visual direction for Dirty Doh draws inspiration from nightlife, bold graphic design, playful distortion, and brands that aren’t afraid to break the rules.
Warped patterns, bold typography, and pops of red bring an energetic, slightly rebellious edge to the identity, while playful details keep it feeling fun and approachable.
The result feels bold, cheeky, and unapologetic, giving the brand a playful attitude that turns a nostalgic treat into something made for a grown-up crowd.
visual identity
The Dirty Doh logo is bold, playful, and a little imperfect, reflecting the brand’s unapologetic personality. Chunky letterforms give it a strong presence, while the cookie-inspired details add a playful nod to the product and bring a little mischief to the identity.
